Rise of Instagram

[JeromeJohnson2009]

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📱 The Rise of Instagram

• Launched: October 2010
• Started as: A photo-sharing app with cool filters
• Bought by Facebook (Meta): In 2012 for $1 billion
• Over time, it added Stories, Reels, IGTV, filters, DMs, and shopping

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👥 Teen Reaction & Impact

Early days:

• Teens loved it for aesthetic pics, filters, and selfies
• Became a place to show lifestyle, outfits, trips, art
• Created the “Instagram-worthy” culture

As it grew:

• Teens used it for expression, trends, and memes
• Rise of influencers – teens saw people their age getting fame
• Also caused pressure for likes, looks, and perfect lives

Now:

• Many teens still use it, but also mix it with Snapchat, TikTok, YouTube
• More aware of mental health, some take breaks or private profiles

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