From 194d1b8680dca941d7fc6cdfd56b3c455408121a Mon Sep 17 00:00:00 2001
From: Abdelmalek El Mellouki <abdelmalek3a@gmail.com>
Date: Tue, 9 Sep 2025 19:19:04 +0100
Subject: [PATCH] Add mailchimp integration for ECEE.

---
 assets/js/event-providers/mailchimp.js | 55 +++++++++++++++++++++++++-
 1 file changed, 54 insertions(+), 1 deletion(-)

diff --git a/assets/js/event-providers/mailchimp.js b/assets/js/event-providers/mailchimp.js
index c07c46adb13..ff68ba16e95 100644
--- a/assets/js/event-providers/mailchimp.js
+++ b/assets/js/event-providers/mailchimp.js
@@ -14,14 +14,67 @@
  * limitations under the License.
  */
 
+import { classifyPII, getUserData } from './utils';
+
 ( ( mc4wp ) => {
 	if ( ! mc4wp ) {
 		return;
 	}
 
-	mc4wp.forms.on( 'subscribed', () => {
+	mc4wp.forms.on( 'subscribed', ( mc4wpForm, data ) => {
+		const gtagUserDataEnabled = global._googlesitekit?.gtagUserData;
+
+		const userData = gtagUserDataEnabled
+			? getUserDataFromForm( mc4wpForm.element, data )
+			: null;
+
 		global._googlesitekit?.gtagEvent?.( 'submit_lead_form', {
 			event_category: 'mailchimp',
+			...( userData ? { user_data: userData } : {} ),
 		} );
 	} );
 } )( global.mc4wp );
+
+/**
+ * Extracts and classifies user data from a Mailchimp form submission.
+ *
+ * @since n.e.x.t
+ *
+ * @param {HTMLFormElement} form The submitted form element.
+ * @param {Object}          data The submitted form's data.
+ * @return {Object|undefined} A user_data object containing detected PII (address, email, phone_number), or undefined if no PII found.
+ */
+function getUserDataFromForm( form, data ) {
+	// eslint-disable-next-line sitekit/acronym-case
+	if ( ! form || ! ( form instanceof HTMLFormElement ) ) {
+		return undefined;
+	}
+
+	const detectedFields = Object.entries( data )
+		.map( ( [ name, value ] ) => {
+			// Mailchimp joins the individual name fields into a single field "NAME",
+			// but still provides the individual values in the data object, so we skip them.
+			if ( 'NAME' in data && ( name === 'FNAME' || name === 'LNAME' ) ) {
+				return null;
+			}
+
+			const input = form.querySelector( `[name='${ name }']` );
+
+			const type = input?.type;
+
+			const label = input?.id
+				? form.querySelector( `label[for='${ input?.id }']` )
+						?.textContent
+				: undefined;
+
+			return classifyPII( {
+				type,
+				label,
+				name,
+				value,
+			} );
+		} )
+		.filter( Boolean );
+
+	return getUserData( detectedFields );
+}