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56 changes: 56 additions & 0 deletions contents/docs/posthog-ai/pricing-faq.mdx
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AI features in PostHog consume **AI credits**. Each time you interact with an AI-powered feature – like asking PostHog to write SQL, summarize data, or analyze sessions – credits are used based on the effort required to complete your request.

This means you pay for what you actually use. There’s no fixed subscription and every organization has a free tier worth $25 (2,500 credits) to explore PostHog AI's features.

## What consumes AI credits

AI credits are consumed whenever PostHog performs intelligent work for you.
You’ll spot these features by the ✨ icon or when using the in-app chat.
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AI credits are consumed whenever PostHog performs intelligent work for you.
You’ll spot these features by the ✨ icon or when using the in-app chat.
AI credits are consumed whenever PostHog performs intelligent work for you. You’ll spot these features by the ✨ icon or when using the in-app chat.

@edwinyjlim maybe we rebase this on your other PR and link to the list of actions here (if we have a list)


Examples include:
- Searching for session recordings in natural language
- Summarizing experiment results
- Writing or debugging SQL with AI

## What doesn't consume credits

Getting help on how to use PostHog never costs credits. All AI features still in beta are also free to use — as of **Oct 31**, that includes **session summaries** and **deep research**.

## How credit usage works

AI credits are based on the **underlying token costs**, which reflect the effort required to complete your request.

- Simple queries like "What were my daily active users in October?" use very few tokens, and therefore very few credits.
- More complex tasks like analyzing hundreds of session recordings or rewriting a SQL query multiple times use more tokens and consume more credits.

While exact usage varies, credit consumption usually scales with complexity – more advanced tasks cost more but can deliver deeper insights and time savings. You’ll always see **real-time cost information** while using AI features.

PostHog automatically selects the most efficient model for each AI feature. We apply a simple, consistent 20% markup over the underlying LLM provider’s cost. For example, 1 PostHog AI credit equals $0.008333 of raw inference, and 1,000 credits cost $10.

| Example interaction | Estimated credit cost |
| --- | --- |
| "What are my daily active users in October?" | coming soon |
| "Show me session recordings for this organization_id" | coming soon |
| "Can you help me write a SQL query that…" | coming soon |

---

### Track your AI credit usage

Stay on top of your AI credit spend in real time:

1. Type [`/usage`](https://app.posthog.com/#panel=max:!/usage) in chat to see the current cost of your conversation
2. Check the [**Billing overview**](https://app.posthog.com/organization/billing/overview) & [**Billing usage**](https://app.posthog.com/organization/billing/usage) pages to view your total monthly consumption
3. (Coming soon) A dashboard showing which AI features use the most credits

> 💡 Credit data may take up to 24 hours to appear on the billing & usage page.

---

### Control your AI credit spend

You’re always in control of your AI credit usage:
- **Real-time tracking:** See costs as you go
- **Custom billing limit:** Set hard caps to prevent overspending
- **Default billing limit:** PostHog sets a default $250 billing limit so you don't accidentally rack up costs without a ceiling
- **Usage alerts:** Get notified when you hit key thresholds
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