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6df0151
Fixed vale errors and added missing descriptions
eshanrnh Nov 14, 2024
5e1bb6d
Added descriptions and fixed vale errors
eshanrnh Nov 15, 2024
6014ff6
Merge branch 'main' of https://github.com/umbraco/UmbracoDocs into en…
eshanrnh Nov 15, 2024
197f7f8
Removed exclamation icon
eshanrnh Nov 15, 2024
1713262
Removed icon
eshanrnh Nov 15, 2024
4b1740e
Update 13/umbraco-engage/developers/personalization/implement-your-ow…
eshanrnh Nov 18, 2024
33284c5
Update 13/umbraco-engage/getting-started/for-marketers-and-editors/co…
eshanrnh Nov 18, 2024
8b94067
Update 13/umbraco-engage/installation/licensing.md
eshanrnh Nov 18, 2024
bdb177c
Update 13/umbraco-engage/marketers-and-editors/ab-testing/what-is-ab-…
eshanrnh Nov 18, 2024
3fb3f7e
Update 13/umbraco-engage/marketers-and-editors/analytics/campaigns.md
eshanrnh Nov 18, 2024
7f20626
Update 13/umbraco-engage/marketers-and-editors/ab-testing/what-is-ab-…
eshanrnh Nov 18, 2024
efad58c
Update 13/umbraco-engage/marketers-and-editors/analytics/campaigns.md
eshanrnh Nov 18, 2024
1b21cf9
Update 13/umbraco-engage/marketers-and-editors/analytics/types-of-cli…
eshanrnh Nov 18, 2024
7a6fdec
Update 13/umbraco-engage/marketers-and-editors/personalization/implic…
eshanrnh Nov 18, 2024
b0788ed
Update 13/umbraco-engage/security-and-privacy/gdpr/README.md
eshanrnh Nov 18, 2024
91c960c
Update 13/umbraco-engage/security-and-privacy/how-it-works.md
eshanrnh Nov 18, 2024
4f17ee8
Merge branch 'main' of https://github.com/umbraco/UmbracoDocs into en…
eshanrnh Nov 18, 2024
618a8ad
Incorporated comments
eshanrnh Nov 18, 2024
e1e5340
Removed hyphen from rethink to fix vale warning
eshanrnh Nov 18, 2024
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1 change: 1 addition & 0 deletions .github/styles/UmbracoDocs/Acronyms.yml
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Expand Up @@ -87,3 +87,4 @@ exceptions:
- JPG
- JPEG
- BCC
- SSD
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Expand Up @@ -11,7 +11,7 @@ The following presents recommendations based on the environment and the number o
## Non-cloud

* **100.000 page views per month or less:** Database: CPU 2, 4-8 GB RAM, 50GB disk
* **500.000 page views per month or less:** Database: CPU 4, 8-16 GB RAM, 100GB Solid State Drive (SSD) disk
* **500.000 page views per month or less:** Database: CPU 4, 8-16 GB RAM, 100GB SSD disk
* **1.000.000 page views per month or less:** Database: CPU 8, 16-32 GB RAM, 250GB SSD disk
* **1.000.000 page views per month or more:** Please [contact our Expert Services](mailto:[email protected]) team to discuss the infrastructure requirements.

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Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign-related information.

For example, if you want to link from a newsletter to the pricing page of umbraco.com, you can use the following parameters:

Check warning on line 21 in 13/umbraco-engage/marketers-and-editors/analytics/campaigns.md

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GitHub Actions / runner / vale

[vale] reported by reviewdog 🐶 [UmbracoDocs.UmbracoTerms] We prefer 'Umbraco' over 'umbraco.' Raw Output: {"message": "[UmbracoDocs.UmbracoTerms] We prefer 'Umbraco' over 'umbraco.'", "location": {"path": "13/umbraco-engage/marketers-and-editors/analytics/campaigns.md", "range": {"start": {"line": 21, "column": 75}}}, "severity": "WARNING"}

* `utm_source`: Newsletter-july-2024 to identify that this visitor came from this specific newsletter
* `utm_medium`: Newsletter to show that the medium was a newsletter
Expand All @@ -29,7 +29,7 @@

{% code overflow="wrap" %}

```cs
```none
https://www.umbraco.com/pricing/?utm_source=newsletter-july-2024&utm_medium=newsletter&utm_campaign=more_signups&utm_content=bottom_button
```

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Expand Up @@ -11,26 +11,26 @@ description: >-

Campaigns are automatically scored by using utm-parameters, that you may be already using for your marketing campaigns. You can add 5 different parameters to your URL:

* **utm_source**: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example, Google, newsletter4, billboard.
* **utm_medium**: The advertising or marketing medium, for example, Cost Per Click (CPC), banner, email newsletter.
* **utm_campaign**: The individual campaign name, slogan, and promo code for a product.
* **utm_term**: Identify paid search keywords. If you are manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
* **utm_content**: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
* `utm_source`: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example, Google, newsletter4, billboard.
* `utm_medium`: The advertising or marketing medium, for example, Cost Per Click (CPC), banner, email newsletter.
* `utm_campaign`: The individual campaign name, slogan, and promo code for a product.
* `utm_term`: Identify paid search keywords. If you are manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
* `utm_content`: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.

Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign-related information.

For example, if you want to link from a newsletter to the pricing page of the umbraco.com, you can use the following parameters:

* **utm_source** = newsletter-july-2024 to identify that this visitor came from this specific newsletter
* **utm_medium** = newsletter to show that the medium was a newsletter
* **utm_campaign** = more_signups because that newsletter was part of a bigger campaign
* **utm_content** = bottom_button to identify a specific link in the newsletter
* `utm_source` = newsletter-july-2024 to identify that this visitor came from this specific newsletter
* `utm_medium` = newsletter to show that the medium was a newsletter
* `utm_campaign` = more_signups because that newsletter was part of a bigger campaign
* `utm_content` = bottom_button to identify a specific link in the newsletter

If you want to use these parameters you'll need to set the URL as:

{% code overflow="wrap" %}

```cs
```none
https://www.umarketingsuite.com/pricing/?utm_source=newsletter-july-2021&utm_medium=newsletter&utm_campaign=more_signups&utm_content=bottom_button
```

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2 changes: 1 addition & 1 deletion 13/umbraco-engage/tutorials/set-up-your-first-ab-test.md
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This tutorial does not cover defining a plan or what makes a project valid for testing. However, find some general recommendations below.

* **Set a Clear Objective:** Start by defining a specific goal for your A/B test. Knowing what you aim to improve or measure allows you to design the test accordingly. For example, do you want more clicks on a button, a higher conversion rate, or something else?
* **Ensure a valid amount of data:** A significant amount of traffic and conversions is important to produce reliable results from A/B tests. Use a tool like the Risk, Optimization, Automation, Re-think (ROAR) model to determine whether your website is eligible.
* **Ensure a valid amount of data:** A significant amount of traffic and conversions is important to produce reliable results from A/B tests. Use a tool like the Risk Optimization Automation Re-think (ROAR) model to determine whether your website is eligible.

Check failure on line 30 in 13/umbraco-engage/tutorials/set-up-your-first-ab-test.md

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[vale] reported by reviewdog 🐶 [UmbracoDocs.Acronyms] 'ROAR' has no definition Raw Output: {"message": "[UmbracoDocs.Acronyms] 'ROAR' has no definition", "location": {"path": "13/umbraco-engage/tutorials/set-up-your-first-ab-test.md", "range": {"start": {"line": 30, "column": 202}}}, "severity": "ERROR"}
* **Develop a Hypothesis:** Based on your objective, create a clear hypothesis. This should include what change you expect and why. The stronger your hypothesis, the more valuable your test results will be.

Once you have confirmed your website is eligible for testing and defined a clear hypothesis and objective, you are ready to set up the test.
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